21Mar, 2018

Website vs Facebook?

This may be in the top 5 most frequently asked questions I get, “is it better to have a Facebook page or a website?” Now that you are probably asking yourself the same thing and expecting a quick answer, here it is,

It depends

You know the moment when you hear your wife, or husband, scream and in one tenth  of a second, your mind is thinking, “who fell off the trampoline” or “is there a burgler in the house?” Nope, there’s a dead house spider. I get it, I get it, what does this have to do with websites and Facebook?

Communication, Communication, Communication.

Well, the essence of both mediums when used for a business or organization is communication. There is a saying in many offices, “communication, communication, communication.” The reason that communication is so important is because bad communication is worse than no communication. Screaming about a dead spider is bad communication, but so is having a Facebook page that is outdated and innacurate. The same is true for a website.
There’s a third reason, which is entirely related to the first two, why it could be bad communication. Let’s say you have put a lot of effort and or money into either a Facebook page or a website and neglected the other, when the neglected medium is visited, it is essentially distracting you customer or potential customer from the effective medium.

So here’s the bottom line,

They both can be effective and they can both be damaging.

I like to say, “in an ideal world” to communicate the best scenario. In this one, the best scenario is usually both. They each have strengths and weaknesses. These would be best written in a list so you can seee them quickly and comparitevly.

Benefits of Facebook page:

  • Social interactions
  • Word of mouth referrals
  • Free and simple to setup yourself
  • Facebook ads can be cost effective

Benefits of website:

  • Professionalism and credibility
  • Email address of your company or organization
  • Special features such as, forums, support, customer portal and billing, accepting proofs, etc.
  • Search engine ranking
  • Local business listing ranking such as Google or Apple maps

So, “in a perfect world,” do both and do them well.